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Dating Your Niche: How To Pick The Perfect One For Your Business

When it comes to coaching, one of the most important decisions you will make is what niche you’ll market yourself in.

This decision is key because it determines who your target market is, and how you will reach them.

It’s much harder to reach a general audience than it is to reach a specific group of people who are interested in what you have to offer.

Don’t marry your niche, just date it

When it comes to picking a niche, the first key is that you don't have to marry your niche, you just have to date it.

This means that you can try out different niches to see what works best for you and your business. There is no shame in changing your niche if it isn't working out – in fact, it is probably the best thing you can do!

What are you passionate about?

Another key to picking the right niche is choosing something in which you are interested. This may seem like a no-brainer, but it's actually really important.


If you are passionate about your niche, it will show in your coaching business. People will be drawn to your energy and your excitement, and this will help you attract more clients.

There are four main categories that most niches fall into:

  • Health related
  • Relationship related
  • Money related
  • Special interest related


So, take some time to think about which category interests you the most. From there, you can narrow down your options even further to find the perfect niche for you.

If it doesn’t fall into one of these 4 categories, that’s a good indicator that you don’t have a niche.

However, you don't want to stress so much about finding a niche, and end up picking no niche.

If you, for example, already have an audience, but no specific niche… you should still have a social presence, do videos, do conferences. And something will merge into what you do. And you'll discover your niche.

I discovered I wanted to be a business coach, but also a spiritual one. I can teach about niche picking, but that doesn't mean I can't do healing work with my clients also.

Blow it up first, shrink it down later

The way we want to do it is first blow it up, and then shrink it down. 

How? Writing a list of the pains, problems, challenges, dreams, desires.

Start out with the ‘pains, problems, challenges' your people in your possible niche market might be experiencing. Just brainstorm.

As an example, if you coach single men on dating. Where do they experience the most ‘pain, problems, challenges'? Feeling unattractive, social anxiety, loneliness, being the third wheel on dates…

Don't be afraid to be specific. Identifying these will help you narrow it down.

And you can use this method for any topic: health, fitness, business, parenting, etc.

When choosing a niche, here are some more things to keep in mind:

  • What are you passionate about? What do you like to talk about? This is your zone of genius.
  • Who do you want to work with? You can get more specific here.
  • What do you have experience with?
  • And what are you good at?


Again, you don't have to be the most qualified, be certified, or be the most sought-after expert. You just have to know that you like that niche and that you are passionate

We hope this blog post has helped you in your journey to finding the perfect coaching niche.

And remember, there is no shame in changing your mind or trying something new – the most essential thing is that you are passionate about it and happy with your decision.

With all the love in my heart,
Christian Mickelsen

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