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Here’s How Coaches Should Offer Guarantees

How do you set up your coaching offer so getting a “yes” is virtually guaranteed?

It actually comes down to effectively using guarantees!

Wait, what?

Use a guarantee to virtually guarantee people take you up on your offer.

That’s right! And I’ll explain how and why it works below…

What Stops People From Hiring You or Buying Your Programs

There’s one big thing that typically stops potential clients from saying YES to your offer, and that’s R-I-S-K…

That’s right, it’s all about risk!

Risk can be anything that includes:

=> Spending and losing their hard earned money.

=> Wasting time, in the unlikely event that they don’t enjoy your coaching.

=> Looking silly in front of family or friends for spending money on someone or something they’ve never heard of.

=> And the list goes on, but I think you get the point.

The fact is, no one wants to lose their money or waste their valuable time, and that includes you and me!

And no matter how amazing your offer is, or how honest and well intentioned you are, when it comes time to make a decision on your offer, your client is thinking about the risks involved in working with you.

Thankfully there’s a way to totally remove any risk for your client so they can feel good and safe spending money and time on your coaching.

You do this by effectively using guarantees.

Why Guarantees Work…

When you use a guarantee, your client is put into a position where they have EVERYTHING to gain and nothing to lose.

The idea here is to make your offer a safe, no-brainer to invest in.

For example, think about all the times you did a free trial of something.

You may have had a week or a month to try something out, at no cost to you and you got a nice risk-free way to see if you liked that particular product or service.

Maybe you went on to actually buy what you tried out. Or maybe you didn’t. But either way, you got what you wanted.

You need to think of your coaching offers and programs the same way…

There are ways to make your offer a no-brainer for your potential client to hop on board. 

If they don’t like your offer after taking you up on it, they lose nothing and can simply walk away.

But if they like it they can stick around and you’ve got yourself a new client.

An Example Guarantee I Still Use…

There are so many ways you can use risk-free guarantees in your coaching business to sell a lot more coaching, products and programs.

Here’s an example of one directly from one of my programs. Feel free to use it for inspiration for a guarantee you create.

My 100% Zero Risk 60-Day “Get Clients” Guarantee

“My team and I are so committed to seeing you get lots of high paying clients that if you study the training, do the coursework, and implement my system and you don’t get clients, we’re so committed to your success that we’ll give you the extra support you need. If you still don’t get clients, I don’t deserve your money and will happily give you a refund.”

As you can see in the above example, the client has nothing to lose.

That’s because they can use the program, get all the help they need, and if they STILL don’t get the results they really want, they simply get their money back. Plain and simple.

This guarantee example is actually extremely powerful for a number of reasons that I’d love to break down for you so you know exactly how to create a powerful risk-free offer for your business.

Although guarantees are amazing for building your business faster, they can also be really easy to mess up.

I want to ensure you really understand this stuff so you can generate lots of business and make the impact you want, so here’s what’s up.

Your Next Step to Get This Working for You

I’d love to show you how to implement guarantees properly in your business and I’ll be doing just that during my upcoming 4-part Get Clients Masterclass series.

Here's what we've got planned. If you don't want to miss any of the upcoming events, save the date in your calendar right now.

Lesson 1: Create Coaching Programs And Packages That Sell

On Friday, September 9th at 12pm PT | 3pm ET, we'll dive into how to package your knowledge into super-enticing coaching programs that practically sell themselves.

I'll also cover how to become an expert, price your coaching, give guarantees, bonuses, and more.

Lesson 2: The Client Multiplier: Turn Every Client Into 2 to 10 More

On Monday, September 12th at 12pm PT | 3pm ET, you'll learn how to transform clients into raving fans who praise you. Also, how to automate marketing so you can focus on client transformation (without ads).

Plus, one simple trick to get booked-solid for the rest of the year … and beyond!

Lesson 3: Client-Getting Social Media Posts: Copy and Paste Social Media Templates That Get You Clients Fast

We’ll meet again on Thursday, September 15th at 12pm PT | 3pm ET to master and leverage social media to get clients fast, even if you have a small following. You’ll also get my exact scripts for client-getting social media posts, emails and application forms for a variety of niches and you’ll learn how to implement them powerfully.

Lesson 4: The 5 Step Formula To Sign Up Clients For $5,000 to $100,000 Each

Finally, on Sunday, September 18th at 12pm PT | 3pm ET I’ll reveal exclusive, hot stuff.

You’ll discover my proven system for getting clients from $5,000 to $100,000 each.

If doing something you're passionate about, while improving others' lives, earning a solid income, and having fun, excites you, then you're in for a thrill.

Make sure to put these dates in your calendar now.

I look forward to seeing you there!

With all the love in my heart,

© 2023. Christian Mickelsen Terms of Use & Privacy Policy

© 2020. Christian Mickelsen

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🚀 Ready to Get Clients Lined Up Around the Block to Work With You?

Join the FREE LIVE Get Clients Masterclass Series – Registration Opens June 12th.

Session 1:
Create Coaching Programs and Packages That Sell

Session 2:
The Client Multiplier: Turn Every Client Into 2-10 More

Session 3:
Client-Getting Social Media Posts: Just Copy & Paste and Get Clients Today

Session 4:
5 Steps To Sign Up Clients For $5,000 to $100,000 Each

Limited spots available —reserve yours now!

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