The #1 key to building a coaching business empire.
One where you move beyond just 1-on-1 coaching to hosting sold out live events, writing #1 best-selling books, doing blockbuster product launches, leading high-end masterminds, and being seen as a major authority in your field is this…
Offer a specific result.
The more clear you are about the one result your market wants, the easier and faster it is to build an empire. That’s because you can create so much around that one result.
So, what’s the one specific result your market wants?
Is it to be thin forever, flirt better with men, grow their business, get clients, turn their child’s bad behavior around, save their marriage…?
Your job is to figure out what your market really wants. After that is the next step, which is being able to clearly articulate the result in your marketing.
When it comes to articulating the result they can help people achieve, most coaches usually fall into one of these 3 scenarios:
- Don’t know how to communicate the result at all
- Can communicate the result they offer clearly, but not enticingly
- Don’t communicate the result they offer clearly nor enticingly
So, my advice to you is to make your marketing clear and I challenge you to take it a step further by narrowing your marketing result down to 5 words or less…
I know this is hard for a lot of coaches. They have trouble with it because they don’t want to feel like they are being put inside a box since they can help many people do many things. But, it isn’t about putting yourself in a box. It’s about being specific enough so that when people hear what you can do for them, they instantly want it.
This is important because in order to build a following, a list and a major client base, you need a very clear group of people who you can help do something very specific. Ideally, it’s something external and concrete like make more money, find a man, or lose weight, not something abstract like get empowered or feel free.
Here are some examples of marketing results in 5 words or less…
- Grow business fast
- Finally thin forever
- Get customers fast
- Skyrocket profits
- Get clients today (like my #1 bestselling book)
- Write copy that sells
Caution: You may feel like you know what your clients need, and you may very well do. But, what YOU think they need may not be what THEY think they need. Example: If you’re a business coach, you may know that your clients need to change their mindset in order to grow their business, but they probably don’t know that. They may think they just need a business loan, or need to hire more people and all their problems will be over. Instead of trying to convince them of what they need, you’ll have much greater success if you join the conversation that’s already happening in their head.
Remember, there’s already a relentless demand of people who need coaching – in all areas. You just need to tap into it.
Something really awesome happens when you can get very specific with your market… you get really, really good at coaching in that market to the point where you become the leader in that field.
- Let’s get clear on the result your market wants (not the process at which you get them there and not what you think they need. Only the result they think they need right now).
- Then, let’s create a compelling message that you can articulate clearly and enticingly.
Even if you think you’ve got it all figured it out, you can always take it to the next level.
Today try to come up with your marketing language in 5 words or less…
Then share them with me in the comment box below. I look forward to seeing what you come up with!
p.s. If you found this information valuable, please share with anyone you believe could also benefit.