Let’s face it, it’s tough to get attention out there.
The Internet has made it easy for anyone to start a coaching business, which is good.
But it's harder than ever to cut through the clutter and get the attention of your target audience.
There is one marketing tactic I’ve been using for 18 years to achieve instant credibility and increased interest in my coaching.
It’s called writing a book.
You see, I’ve written 3 books so far. It’s the best way to advance your coaching business and get your name out there.
Now, I’m not talking about creating a nationwide bestseller.
(In fact, that’s the worst way to make money with your book!)
I’m talking about using your book to promote yourself to your target audience so they’ll want to coach with you!
Here’s why writing a book is better than any other marketing tool.
— A book can outlast any other form of marketing message.
Think about any other marketing message you come into contact with every day. An email message is easily erased, or never opened. An ad on television is gone in 30 seconds. And mail is easily pitched in the trashcan.
Books stand the test of time. We create libraries in our homes to store them and hand them to our friends. Sometimes they sit on a coffee table for months. And we rarely throw them away.
A book is an asset that’ll keep you top of mind of prospects and producing income for many years.
— Books immediately reduce sales resistance in your prospect.
Imagine what would happen if you hand your prospect a brochure or a sales letter. You would immediately be perceived as a sales person and resistance will go up.
But if you hand your prospect a book, you’ll be seen as an expert. That’s because a book is a proven benchmark of expert status.
— A book sets you apart from your competition.
High-paying clients want to work with the person who “wrote the book” on your particular subject.
This puts you head and shoulders over other coaches who don’t have a book in their marketing arsenal.
A book also elevates your status over other clients who may have more coaching experience than you, but have never written a book.
So if you’re new to coaching, writing a book is a chance to leap to the front of the line over more established coaches.
Finally, remember writing a book to promote your business is a marathon, not a sprint.
You have to commit to writing and promoting your book in the long term.
But if you do it right, you’ll be attracting your dream clients and grow your business like never before.