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Do You Have Holes In Your Email Marketing?

Have you ever heard the phrase, “the money is in the list”?

It’s true, that when you have a big email list you can make a lot of money with the push of a button.


Does that mean you can’t make a lot of money with a small email list?

It may surprise you to know that you can make a great living as a professional coach with a small list or even…

…No list at all!

If you want the best results possible from your email list, here are 5 things you can change for dramatically better results:

Tip #1: Have a clear focus for your newsletters/articles.

If you have 1 very specific thing you focus on, you’ll have a better quality email list.

You’ll be able to speak the language of the people reading your emails.

This ties back to having a niche or target market.

But, even without one, you can do well by having a very specific voice.

My friend Mary (also a 6 figure coach) doesn’t have a niche for her coaching, but she has a specific voice: ‘Success and Inner Peace’ and does very well.

(But a target market is still king).

Tip #2: Email your subscribers more!

A lot of coaches only send out their newsletters once a month.

There are 2 reasons why coaches do this.

First, they don’t want to overload their subscribers inbox. I understand this.

But can you really solve your subscribers email overload problem all by yourself?

Of course not.

Another part of this is the thought that your email is bothersome to people.

Not true!

They wouldn’t have subscribed in the first place and they can always unsubscribe, if they don’t get what they need from you.

Email your list more because it helps speed up your relationship with potential clients.

They get to know you, your philosophy, and ‘get’ that you understand them and what they are going through.

Tip #3: Stick with one topic or article per email.

“Overstuffing” each email is a common mistake most people make with their email marketing.

Stick with one article per newsletter for 2 reasons:

First, most readers won’t spend much time reading what you write.

But, if you write one good, catchy, thing, you’re more likely to get someone to read all the way to the end.

Second, if you have 2 articles, it’s better to send 2 emails so you can stay connected to your subscribers more often and give more exposure to anything you might want to promote.

NOTE: Don’t worry about the length of your articles. If you write a great article, people will read it.

The length of each article isn’t ‘overstuffing’ your newsletter. Sending too many things at once is.

Tip #4: Interact with your list more.

Many coaches write their newsletters in a vacuum. They write what is on their mind.

Big Mistake!

Write about what is on the minds of your prospective clients and readers.

How can you find out? Ask. Do surveys from time to time.

Ask them things like:

=> What’s your biggest challenge in XYZ (your relationship, your business, your health, your work, etc. The ‘XYZ’ is based on what you coach people on).

You can also find out what is on their minds by having tele-classes and paying attention to the questions people ask (and the topics that they are most interested in).

Tip #5: Make more offers to your list.

The only way you can make money from your email list is by making offers.

Here are a few different offers you can make to your email list:

=> A Product Offer (to sell a product you have)

=> A webinar offer (even if it’s free, it will help you build a relationship with your list, and to better understand them)

=> An Intro Session offer (many people have an idea that they want your help, but haven’t gotten to the point where they’re ready to reach out to you)

You should make an offer to your list almost every time you send an email.

Sometimes you can even send out a stand alone “offer email”.

You don’t need a big list to make a great living as a coach.

If you implement these 5 tips, I KNOW you’ll see a big improvement in your results.

Big Love,

ps. Please let me know what you learned from this blog by posting a comment below!

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© 2020. Christian Mickelsen

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