Imagine, what if you were at a crossroads…
...and when you look to your left, you see familiar and safe surroundings. But when you look to your right, the path looks uncertain. Even though it looks uncertain, you also know that path has a lot of thrill, beauty, and excitement.
Have you ever heard the story of David and Goliath? It’s a story from the bible, but you don’t need to be religious to relate.
In a nutshell, it’s about a young boy named, David, who against all odds faced the giant, Goliath (who terrorized the area) and beat him. By all logic, the boy should’ve lost, but he believed in himself, stepped out on faith and did what not even the grown, strong men of the area could do.
One of my favorite things to do is surprise and delight people. There's just nothing like giving someone something that they weren't expecting and they become happier, or better off in some way because of it.
For instance, I scored some tickets to the Emmy's. So, guess what I did? I took a group of my premium clients with me. Check us out looking fly...
Have you ever messed something up really bad and thought to yourself? “Wow, there’s something wrong with me…”
When we mess things up, it’s so easy to feel ashamed and to take that one problem and globalize it to our whole identity.
We can be quick to think things like...
I was guilty of doing a lot of stupid stuff during the first years of my coaching business.
Most of it was because of all the bad advice I got on how to build and sustain a profitable coaching business.
The thing about not knowing something is that you usually end up paying for it big time while trying to figure it out.
Is there something you know you need to do to get coaching clients, but you’re not doing it?
Attending a networking event
Making follow up calls to people you met at a networking event
Or perhaps it's…
Making cold calls (yes, some coaches do this and get a lot of clients from it)
Calling past clients to see if they want to work with you again
Asking for the sale at the end of your free session
The #1 key to building a coaching business empire.
One where you move beyond just 1-on-1 coaching to hosting sold out live events, writing #1 best-selling books, doing blockbuster product launches, leading high-end masterminds, and being seen as a major authority in your field is this…
Offer a specific result.
Often people want to know what I think about these 2 things...
"How young is too young to get started as a professional coach?" or…
"Am I too *old* to get started in professional coaching?"
Even if you’re not one of "these people," my answer to this question about "age" will still apply to you because there's a bigger, deeper, more universal principle that I’m going to explain.
Here's a really short, but powerful clip for you that I think you'll find valuable. It's from my Big Money Business Coach live event a couple years back where I share 4 major mistakes business owners make with their employees. You're free to use this with your business owner clients if you're a business coach.
“Being found by clients may seem hard, but people are already looking for you.”
What I hear most from coaches as they grow their coaching businesses is that they struggle to be discovered by their ideal clients. They may try things here and there, but aren’t getting the momentum they really want. In reality, it’s actually pretty easy to be found.
Clients just have to hear about you and there is an abundance of